Trash Cans For Gum,
Made From Gum
Create a campaign for a chosen brand.
Mentos makes trash cans that will be put in different cities, schools, ... especially and only for gum, made from gum. The gum that is thrown into the garbage bins will be recycled. This is possible because the properties of chewing gum can be changed. In this way rubber is made of it and with this rubber we can make more bins.
1. First a fundraising happens. Mentos calls on volunteers to collect gum in streets.
2. With this gum, the first trash cans are made and placed.
3. More gum will be collected through these bins.
4. With this gum even more trash cans are made and placed.
5. This cycle keeps repeating itself.