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The Pink Walk

The Pink Walk is an initiative that takes place every year in May and October. It is a virtual activation that invites everyone to monitor/increase their daily step count during that month.​ This challenge is related to the fact that a healthy lifestyle can prevent 1 in 3 breast cancers. Increase the number of people registering for The Pink Walk and therefore donation.

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Idea 1.
People know they should exercise more, they just don't find the motivation. Being able to show that you're doing right for a good cause, might motivate them. In previous edition of The Pink Walk, there were al ready 12k active walkers. Let' s turn these walkers into walking billboards to drum up even more of them.

 

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Idea 2.
People have become very proficient in using social media. In this way, they engage in a form of self-promotion, and we can say that they are also adept at making advertising. That being said, we won't make a campaign with our campaign money. Instead, we donate it as a PR stunt and create a community among the walkers that are willing to advertise for free.

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