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Blue Monday
wordt Q Monday

The radio landscape is a competitive place and radio stations are looking for new ways to connect with their listeners. Create a campaign that claims a momentum where music sits at the heart of it, that can grow in time and return yearly.

Blue Monday is seen as the most depressing day of the year, partly due to the cold weather. When you think of Q music, you think of the opposite. Red is a warm color. Symbolically, this is reflected in how they want to bring listeners together and make them happy. That's why Qmusic claims the cold Blue Monday to make it a warm Q Monday. We go from blue to their red.


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