Blue Monday
wordt Q Monday

The radio landscape is a competitive place and radio stations are looking for new ways to connect with their listeners. Create a campaign that claims a momentum where music sits at the heart of it, that can grow in time and return yearly.

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Blue Monday is seen as the most depressing day of the year, partly due to the cold weather. When you think of Q music, you think of the opposite. Red is a warm color. Symbolically, this is reflected in how they want to bring listeners together and make them happy. That's why Qmusic claims the cold Blue Monday to make it a warm Q Monday. We go from blue to their red.

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