Girl Knockout Power
Create a campaign that gets girls engaged with sport and focuses on removing the mental or physical barriers that prevent girls from getting onto, or staying on, the fields, courts and pitches.
Boxing fans prefer to watch men’s boxing instead of women’s. Women are not known for their knockout power.
But unfortunately, that’s what boxing spectators want.
That's why we gave ‘knockout’ a different meaning. We are going to knockout negative tweets about women.
Our idea is to place a punching bag in New York City on March 8, International Women’s Day.
Girls are invited to punch the punching bag as hard as they can; to knockout online misogyny.