Girl Knockout Power

Create a campaign that gets girls engaged with sport and focuses on removing the mental or physical barriers that prevent girls from getting onto, or staying on, the fields, courts and pitches.

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Boxing fans prefer to watch men’s boxing instead of women’s. Women are not known for their knockout power.
But unfortunately, that’s what boxing spectators want.
That's why we gave ‘knockout’ a different meaning. We are going to knockout negative tweets about women. 
Our idea is to place a punching bag in New York City on March 8, International Women’s Day.
Girls are invited to punch the punching bag as hard as they can; to knockout online misogyny.