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10 Mode Kleuren
FW 2020 

Create a campaign for the 10th anniversary of Bel&Bo, for whom color is very important.

Major fashion houses promote 1 color. Fashionable consumers follow this.

That is why we offer garments for a certain period of time that are sold in 10 different colors. To ensure that each color is sold equally, we work according to an economic model. The greater the demand for a particular color, the more expensive it becomes, and vice versa. The prices change every 10 min and there will always be 1 color very cheap.

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