Ethias is er, bruur!

Create an extensive digital, content, and out-of-home campaign for Ethias' new FailBetter packs, the new insurance packs for young people. These bundles bring together the main insurances for this generation into complete and, most importantly, simple products.​​

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For this campaign we aimed to speak to Gen Z in their own language. To stand out, we fully embraced being as cringe as possible. Ethias is here for young people, and failure is simply part of growing in life. To set a good example, Ethias definitely failed in being cool.

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