Create an impactful brand activation that gets this message across:
As the industry tells us it’s cool to always buy the latest phone, we need to show that it’s way cooler to keep your phone longer. Because not just the contents are valuable, but the phone itself is, too.
Brands normally want to sell their products, but Fairphone is different. They want you to use your current phone longer than the average. Don't buy their phone. That's why we want to entice people to commit to the cause by making them purchase a Futurephone, a Fairphone they receive in the future.